From mobile phones, electronic cigarettes to antibacterial nano coating, Lao Luo, who has always insisted on making his own products, finally compromises to reality this time, and he is going to make his debut.
Forenoon, tiktok announced that Luo Yonghao had announced the move to the tiktok in March 19th. At 10 a.m. on March 26th, Luo Yonghao announced the exclusive cooperation with jitter, opening his live broadcast career and releasing his first official video.
The unadorned 30 second short video received 426000 likes and 1.18 million fans' attention within six hours after its release.
Lao Luo once revealed the general direction of the products sold in the live broadcast: in the early stage, the selection will focus on the innovative digital technology products, excellent cultural and creative products, books, furniture and groceries with both design sense and practicality, as well as the daily necessities and snacks with extremely high cost performance. Just four hours later, Lao Luo received thousands of cooperation emails.
Tiktok is not the first cooperation between Lao Luo and jitter. After losing the mobile phone tiktok in January, Lao Luo sold some of the patent rights of the hammer technology and R & D team to the byte beating of the parent company.
To be honest, since seeing the news that Lao Luo is about to broadcast the sale of goods, Xiaobian really relieved him. After so many years of blundering, he finally recognized his own position - bring goods online red.
Lao Luo, who has worked in MLM and as a lecturer of New Oriental English, undoubtedly has distinct personal characteristics and language style. Xiaobian once wrote a "Luo Yonghao demonstration" selling mobile phones by mouth "in 2014. At that time, it was the first new product launch of hammer mobile phones. There were lots of quirks and burdens on the spot. However, when explaining the parameters of mobile phones, he could only confess:" although I am the boss of mobile phone company, I can't understand it. "
Lao Luo successfully attracted a large number of "hammer powder" by virtue of his own personality charm and feelings. Even the self certified technology "Xiaobai" failed to cool down his subsequent technology conference.
Due to the difficulty in obtaining one ticket on site, Lao Luo moved to the bird's nest for the nut R1 conference in May 2018, with over 30 million people watching online.
Surprisingly, the conference broke the Guinness record and became the most attended Technology Conference in the world. The ticket revenue of the conference was also very considerable, reaching 4.8485 million yuan.
At the summer conference held in August of the same year, Lao Luo set the ticket price to 100-800 yuan, which is comparable to that of Deyunshe, but still hard to get.
One ticket is hard to get until November 2019. At that time, the "old man and the sea" conference didn't sell tickets to the outside world, but this free ticket was sold to thousands of yuan and bought! No Here!
Over the years, although Lao Luo's entrepreneurial projects have failed one after another, Lao Luo has made his debut in the field of online Red live broadcasting.
Since "Saturday" and other related concept stocks bucked the trend, Li Ziqi's annual revenue exceeded 60% of the listed companies, and Li Jiaqi's five minute live broadcast led the company's market value to soar by 700 million, etc., the concept of netred has been "high fever, and the gold diggers attracted by it have been wave after wave. Lao Luo also confessed that it was a research report of China Merchants Securities that made him enter the "pit" of live broadcast.
What does this research report say?
Xiaobian found the report titled "live e-commerce Three Kingdoms kill, from" cat fight dog "to" cat fight "- Live e-commerce series of new retail research" released by China Merchants Securities on January 5. It's this 50 page data (DA Bing). Through successful cases like Zhang Dayi and Li Jiaqi, they successfully broadcast live e-commerce to Lao Luanli. "According to the research data, the total Gmv of live e-commerce in 2019 will exceed 300 billion, and it is expected to reach trillions in the future," the report said
If the report only made Lao Luo ready for action in January, the real financial pressure may have strengthened Lao Luo's determination to bring goods live.
Because he is very short of money.
In October 2019, Luo Yonghao was restricted in consumption by the people's Court of Danyang City, Zhenjiang, and successfully ranked among the "Laolai". Later, Luo Yonghao sent a response on Weibo, mocking himself that "the entrepreneurial process is quite complete", and promised to pay off the debt in the way of "performing arts".
Fortunately, Lao Luo is still Lao Luo, not Lao Jia. He really came out to "perform".
Luo Yonghao, who has entered the live broadcast of the electricity supplier, has chosen the tiktok as the first partner. According to people familiar with the matter, in addition to flow support, Lao Luo signed a contract worth as much as 60 million yuan, and once he made a move, Li Jiaqi, a brother of jianzhi.com, brought goods with him.
Can we be the second Li Jiaqi? Let's not talk about it for the moment. It's Luo Yonghao who is full of pride just by coming out. In those days, the goal of hammer was to defeat apple.
Lao Luo's live broadcast is very advantageous. With his popularity and unique entrepreneurial experience, even in the online red circle, he can say, "I don't scratch the traffic, I am the traffic". Now it's an important time to verify whether Lao Luo can realize the traffic realization.
Looking back on the past, when others started their own businesses, Lao Luo was dyed red every time he entered the arena. Can the nearly half a hundred "wind chasers" Lao Luo be blown into the sky by the "evil wind" of wanghong this time?
Written by Hao Yiping
Editor in chief: Hao Yiping, Ning Guangjing