Xinhua News Agency reporters Li Yabiao, Qu Lingyan and Yin Xiaosheng
A lipstick exported to Africa, if the high-temperature technical standard is not higher than 50 ℃, it will be easy to melt and deteriorate through long-distance transportation in containers. In Yiwu, the enterprise raised the high temperature resistant technical standard of lipstick to 75 ℃.
How much centigrade is the technical standard of high temperature resistance of lipstick? Do Arabian robes need to emphasize color fastness to washing or color fastness to perspiration? How about the size of floor socks The standard questions of these export commodities will be answered one by one in Yiwu, Zhejiang, the "World supermarket" which gathers more than 2 million kinds of commodities.
In order to respond to the national standardization strategy and carry out the exploration and practice of comprehensive reform of national standardization at the county level, Yiwu city continuously promotes the construction of "standard city" and builds a high standard system matching with high-quality development.
From managing commodities to operating standards, Yiwu International Trade City has carried out the work of "standards into the market" throughout the industry this year, promoting the quality of commodities through "highlighting, benchmarking, raising and publicizing standards". According to the person in charge of the International Trade City, on the basis of the standard comparison pilot of socks and toys, they further combed a batch of commodities for standard comparison, explored the establishment of domestic and foreign standard comparison data database of small commodities, improved the consistency of Yiwu small commodities and foreign standards, and launched the brand of "Yiwu small commodity standard".
Many enterprises in Yiwu believe that the establishment of standards can not only meet the needs of consumption upgrading, but also effectively deal with trade disputes. In the past, due to the lack of standards, many Third World countries used to adopt EU standards in transnational litigation, often falling into a passive position.
The injury of standard missing is also reflected in the added value. "The wholesale price of a scarf is 25 yuan, and the terminal sales price is about 300 yuan. Apart from the profit on the channel, the huge middle price difference is more because of our lack of pricing power on our products. What is reflected behind this is that we do not occupy the standard and test high position." Wang Yu, President of Yiwu Standardization Research Institute, said.
Wang Jinwei, chairman of Tianpai knitting, believes that there is no standard leading to disordered competition in the industry. Taking seamless underwear industry as an example, due to the lack of uniform industry standards, imitation and plagiarism are more serious.
Yiwu Market Supervision Bureau has visited more than 1600 merchants and found that merchants have a strong demand for standards, and some merchants have spontaneously used standards to promote commodities.
In the exhibition hall on the first floor of Yiwu Shuangtong daily necessities Co., Ltd., which is mainly engaged in straw production, there are all kinds of straw industry standards that the enterprises participate in. Shuangtong company has been under pressure from foreign customers for many years. The larger the scale, the thinner the profit. Lou Zhongping, the chairman of the board of directors, has led the drafting of eight national or international standards, among which the international standards for polypropylene drinking straw specifications have been issued by the international organization for standardization to 162 countries and regions around the world.
In the second half of 2019, at the 25th China Yiwu International small commodity (standard) fair, more than 1600 exhibitors showed the implementation standards and technical indicators of products in front of tens of thousands of professional purchasers, making the fair an international exhibition with the theme of standards. The exhibitor unifies the "bright label" to facilitate the purchaser to intuitively understand the product implementation standards and corresponding technical indicators of the exhibitor.
"Yiwu International small commodity (standard) Fair's mark up rate has reached 45.6%. It has been proved that the merchants with mark up are generally more favored by foreign purchasers, which can force upstream production enterprises to take the road of standardization." Pang Chenying, member of the Party committee and chief engineer of Yiwu Market Supervision Bureau, said.
Lin Yi, member of the Standing Committee of Jinhua Municipal Committee and Secretary of Yiwu Municipal Committee, said that Yiwu should not only use standards to promote the upgrading of commodities, but also use standards to promote the development of the whole city to a high quality.
Source: Xinhua News Agency
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